We Care: Our commitment to a society worth living in

Just this year, cider and the apple wine pressing culture were declared an Intangible Cultural Heritage by UNESCO. At BEMBEL-WITH-CARE we are committed to ensuring that this cultural asset is preserved and - even better - becomes increasingly well-known. We carry the "Hessian national drink" and the Apfelwein tradition out into the whole world and never tire of explaining this Apfelwein culture to cider newcomers. For example, what is a Bembel? The traditional cider jug, which can also be found branded with our name and logo. This alludes to this sense of responsibility towards the cultural asset of cider. Derived from the logistics pictogram "Handle With Care", "Bembel With Care" symbolises precisely this careful handling of the Apfelwein culture that we wanted to literally raise again, represented by the two arrows pointing upwards. When BEMBEL-WITH-CARE was founded in 2007, Apfelwein was in danger of being forgotten, especially by the younger generation. We say: mission accomplished, cheers!

But it is not only the cultural asset that is important to us, nature and the surrounding habitat of the Odenwald with its many meadow orchards are too. To sustainably support the tree population, the Cidery Krämer carries out a tree planting campaign every year, during which approx. 400 young trees are handed out to the regular customers. The programme also includes the appropriate pruning courses and specialist maintenance courses.

With 25 employees plus temporary workers, the Cidery also impacts the Odenwald as a business location. As a training company, they are actively involved in maintaining and expanding the pressing house trade. The company's growth is reflected in the construction of new production halls and office buildings. This will include solar panels and a green roof, as well as the latest machinery and technology, ensure energy-optimised production. Once again we are combining tradition with innovation.