V1: flat pressed cider – V2: sparkling cider.
Apfelwein V2.0 = Sparkling Cider based on the traditional German flat pressed cider (V1), carbonated and unique in taste – a fusion of tradition and innovation!
Apfelwein is a drink which has been deeply rooted in local culture as long as human kind can remember. We’re from the German region called “Odenwald” and we always valued the traditional flat pressed cider. The distinctive varieties of apples, that are characteristic for this region, are the perfect raw material for our extraordinary Apfelwein. They are the reason for this high-quality cider with an unmistakably sour, yet fruity taste.
The brand BEMBEL-WITH-CARE was founded in 2007 to revolutionise the old, dusty notion of Apfelwein. We wanted to re-discover a traditional beverage, resulting in what we now refer to Apfelwein V2.0.
Today, the brand enjoys great popularity and has attained a cross-regional following. No additional sweeteners, concentrates or any other aromatic additives are used in the production process. Due to innovative filter technology, our Apfelwein is vegan, and it’s gluten free by nature.
This new generation of Apfelwein is a natural, low-calorie and refreshing drink, which neatly fills the gap between beer and wine.
BEMBEL-WITH-CARE is one of those rare success stories – a traditional beverage with a long cultural heritage that is now being rediscovered by a younger audience. The reason why? It is the first Apfelwein ever served in a designer can – a stunningly rebellious, yet stylish can. We’re listed at many supermarkets in Germany by now. And we want to show our fusion of tradional Apfelwein and great innovative design to the whole world.
We’re offering cider bottled in stylish designer cans, presenting five flavours: Apfelwein Pure (simple yet tasty carbonated Apfelwein), Apfelwein Spritzer (mixed with sparkling water, who needs Hard Seltzer?!), Apfelwein Cola (mixed with cola), Apfelwein Cherry (mixed with high-quality sour cherry juice) and Apfelwein Gold (refined with Quince).
The name and logo cleverly reflect the brand’s mission as well: The logo carries two “handle with care” symbols commonly found on export packaging and a “bembel”, the jug Apfelwein is traditionally served in. Together with the brand name, the matte varnished can carries a clear message: Handle Apfelwein with care, it’s an object of cultural heritage and worth preserving!
What makes us different from the average German Cider company? The brand BEMBEL-WITH-CARE and the cider cans themselves have turned into a highly popular beverage in Germany. There’s a huge fan base by now. We’re amazed about the enthusiasm towards our products and about the creativity of our fans on a daily basis. With its fashionable branding, BEMBEL-WITH-CARE ensures that Apfelwein appeals to young, modern consumers as well as fans of the tradional German flat pressed Apfelwein.